SEO for Cleaning Companies
Cleaning is a recurring-revenue business — winning one contract can mean five years of monthly revenue. SEO puts your firm in front of office managers, landlords and homeowners exactly when they need you.
Avg enquiry uplift
Commercial keyword targets
Tracking & reporting
Companies our clients now work with include:
What we build
Commercial contract targeting
Pages built around 'office cleaning contract', 'commercial cleaning [town]', 'facilities cleaning' — recurring-revenue keywords with the highest lifetime value.
End-of-tenancy & specialist SEO
High-conversion seasonal categories: EoT cleans, carpet cleaning, after-builders, deep cleans. Built for fast booking, high margin.
Multi-service architecture
If you do commercial, domestic and specialist, we structure the site so each audience finds their service without confusion.
Review & accreditation systems
Reviews, BICSc accreditation, DBS proof — the trust signals that win contracts over price-led competitors.
Built by operators.
Measured in revenue.
- Specialists in commercial cleaning and recurring-revenue SEO
- Track lifetime value, not just enquiry volume
- Built for firms ready to scale to multi-site operations
- Documented results across commercial and specialist cleans
What our clients say
Don't just take our word for it — hear from service businesses we've helped grow.
"Strive Scale helped us completely refresh our website and also put a proper direction in place for our SEO and social media. They've been really easy to work with from the start — always responsive, always keeping things moving, and you're never left waiting around for updates. Based in Leicester, and honestly they've been a solid support throughout the whole process. Would happily recommend them if you're looking for website design or social media marketing that's actually well thought through and delivered properly."
John Smith
Client, Google Review
Questions, answered.
Should I target commercial or domestic SEO?
Commercial — every time. Lifetime value is 10x+ higher and the demand keywords are less saturated. We can run domestic alongside but commercial is where the maths works.
How long until I win a contract?
First enquiries for one-off cleans within 30–60 days. Commercial contract enquiries typically take 90–120 days as the buying cycle is longer.
What's the investment?
Most cleaning firms see strong return on £750–£1,500/month. Multi-region commercial cleaning firms typically invest £2,000+.
Can you help with multi-location cleaning SEO?
Yes. We build a page, GBP listing and citation profile for each region you cover, so you rank in every local pack — not just your registered address.
Enquiries
Tell us what you want to grow.
Tell us about your business and what you're looking to achieve. We reply same day.
Strive Scale is a Leicester-based marketing agency supporting service businesses across Leicestershire, the wider UK and selected international markets.
Business hours
Monday–Friday: 9:00 AM–5:00 PM
Saturday: Closed
Sunday: Closed
Enquiries can be submitted online at any time.